Sports Commissions are important to many cities
NASC: The National Association of Sports Commissions. Prior to working at the Kansas City Sports Commission, I didn’t know such an organization existed. And, after spending two days at the Large Market meetings in St. Louis, I’m so glad they do.
A majority of the KCSC staff attended meetings to discuss ideas and share best practices among our colleagues from around the country. While not all sports commissions are created equal, we had the opportunity to discover our similarities and celebrate our differences.
Sports Commission staffs are typically small in number but they are mighty in what they accomplish. Sports Commissions are responsible for securing major events to their cities. And, in some cases, they are also responsible for managing their own events.
The Kansas City Sports Commission has been instrumental in securing big championships to Kansas City. In the next six months, Kansas City will welcome three NCAA Championships: Division III Men’s & Women’s Soccer, Division I Men’s College Cup and Division II Football. Also, three Big 12 Championships: Women’s Soccer, Wrestling and the Phillips 66 Big 12 Men’s Basketball Championship. Kansas City will be hosting basketball through 2020.
In addition to those events, we also manage our own events. The largest event of the year happened on Saturday, October 17 – the Waddell & Reed Kansas City Marathon with Ivy Funds. In November, we manage the Thanksgiving Day 5K Run & Family Stroll at Sprint Campus. Register your family for the race or sign up to volunteer! Sprinkle in a few youth clinic events and our fall is pretty busy.
Sports Commissions rely heavily on dedicated volunteers and interns. These individuals help make all events a success and ensure an enjoyable experience for fans, spectators and participants. Without our volunteer base or our incredible interns, we won’t be able to provide quality events that bring an economic impact to our city.
As we wrapped up our meetings in St. Louis, I walked away with numerous business cards from other Sports Commission Marketing professionals. It’s great to have a group of individuals, in the same field, that can share ideas.
By Molly Fiedler, Director of Marketing